And the phone book also had the slogan:
"Let your fingers do the walking..."
The television adverts featured an animated version of the logo where the two fingers were like legs.
The whole idea was if you needed a service, like a plumber, you could let your fingers do the walking in the phone book to find what you needed.
I can't remember the last time I saw a physical telephone directory, but every November that catchy slogan is at the front of my mind.
"Let your fingers do the walking..."
That's because every November I host the 30-Day
Tapping Challenge when I post a new tap-along video every day of the month.
Each video is about five minutes long and all you have to do is hit play and "let your fingers do the walking" as you tap along with me.
I hear from my clients
all the time that they wish they tapped more, but when they sit down to tap, they don't know what to say, so they don't do it for very long, and then end up giving up on the notion of tapping regularly on their own.
That's what is so great about the 30-Day Tapping Challenge. You can just sit back, listen as I guide you, and "let your fingers do the
walking".
When you sign up for the challenge, you will receive an email every morning with a link to the video of the day.
AND to make it even better, the challenge is FREE!