Good morning,
For almost three years I produced a paper subscription newsletter called "How I Built My Practice".
The idea was straightforward. Every month I shared insights into how I run my business. I covered marketing concepts, time management tools, and how to create great products.
There was also a regular feature called "I read it so you don't have to" where I took a business related book and distilled the key points into a short article so that my readers could benefit from the golden nuggets of wisdom without having to read the entire book.
I loved writing the newsletter and the only reason I discontinued it was because I was too busy building my own successful business.
At the time the newsletter cost $49/month and only current subscribers could order back issues.
I have decided to liquidate all the back issues.
As a one-time offer you can get all 29 physical issues for only $199. That's 85% off the cover price AND that price includes shipping to anywhere in the world.
Below you can find a list of every article included in the archive.
The final issue contained just one article that is over 10,000 words long. It is a response to a question I was asked by a recent college graduate: "If you knew everything you know now but you were starting over, what would you be doing?"
In that issue I cover what I would be doing, why I would be doing it, and how you can gain those skills if you don't have them right now.
This one issue is a masterclass in the skills you need to run a business and is worth the $199 by itself.
I only have 10 sets left in the archive. Once they are gone, they are gone forever.
You can get your set here: https://tools.tappingqanda.com/howibuiltmypractice
If you have any questions, just hit reply to this note,
Gene
Issue No. 29
- If I Were To Start Over Again – If I were to start my business over again these are the skills I would learn first.
Issue No. 28
- Improving The Conversion Rate Of Your Sales Conversations – There are 3 parts to every sales conversation. Here is a simple process to evaluate each part.
- Going For The Low Hanging Fruit And Getting The Most Bang For Your Buck – How to choose the right people to market to which will generate the most sales with the least effort.
- I Read It So You Don't Have To – Instant Influence: How to Get Anyone to Do Anything--Fast
Issue No. 27
- How I Use A Timer To Manage My Tasks – The step-by-step process I use to manage my time each day using timers and alarms.
- Working In Third Places – How to get the most out of working in a place that is not your office and not your home.
- How I Move From Idea To Action List When Creating A New Offering – How to take your ideas and turn them into products.
- I Read It So You Don't Have – Decisive: How to Make Better Choices in Life and Work
Issue No. 26
- Launching A New Offering – How to create, test, and launch a new offering.
- Thinking (And Communicating) Like A Marketer All The Time – Learn how to communicate effectively about the work you do and what you offer without sound sales in any setting.
- How To Increase Your Email Open Rates By More Than 33% – A simple way I increase my email open rate by 33% which takes less than 10 minutes to execute.
- I Read It So You Don't Have To – 2k to 10k: Writing Faster, Writing Better, and Writing More of What You Love
Issue No. 25
- The Un-Elevator Speech Formula – A simple way to talk about the work you do in any setting without having to have a memorized elevator speech.
- How To Do The Most Important Task – A simple way to focus on the most valuable task.
- I Read It So You Don't Have To – The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells
Issue No. 24
- Choosing Powerful Tools And Using Them To Their Full Potential – How to choose the best tools to manage your business and your time.
- The Intersection Of Good Marketing And Repeat Customers – If you don't understand the relationship between marketing and the quality of your offer it is going to be impossible to be successful.
- Writing A Book Is A Bad Idea For Most Small Business Owners (Except When It's Not) – You will learn the right and wrong reasons to write a book, how to use a book as a marketing tool, and the process I use to write this type of book.
Issue No. 23
- Sales Conversations Are Like An Intervention – What we can learn from intervention to improve our sales conversation.
- The Power Of Interviewing Others – Interviewing others is a powerful marketing tool. In this article I explain why it is valuable to interview others, how to do the interviews, and how to use it as a marketing tool.
- I Read It So You Don't Have To – Smarter Faster Better: The Secrets of Being Productive in Life and Business
Issue No. 22
- What To Consider When Your Sales Conversations Aren't Succeeding – Here is a step-by-step process to figure out how to improve your sales conversation when you aren't converting as much as you would like.
- How To Make Connections At Social Events – How to use social interactions as opportunities to network without feeling like you are marketing 24/7.
- I Read It So You Don't Have To – Bird by Bird: Some Instructions on Writing and Life
Issue No. 21
- Getting 5% Better – You don't have to improve everything all at once and you don't need to improve 100% in order to have the changes make a difference. Here is how I approach incremental change.
- Avoiding Shiny Objects – How I stay focused and work on the most useful task.
- Take A Rejuvenating Break – Being focused all day is hard. Here is how I stay focused and energized all day.
- Why I Have A System For Everything – There is a great value in having systems to work through our daily and weekly tasks. In this article I share an unexpected (and in my mind most important) benefit of systematizing my business.
- I Read It So You Don't Have To – There's a Customer Born Every Minute: P.T. Barnum's Amazing 10 "Rings of Power" for Creating Fame, Fortune, and a Business Empire Today -- Guaranteed!
Issue No. 20
- Solving Problems Before They Start: AKA Pre-Framing Issues – When working with clients and customers you know more about what they are going to experience with your products and services than they do. There are simple steps you can take before they buy from you to ensure they get the most out of their purchase. When this isn't done it makes it difficult for you to provide value.
- Raising Your Prices – Now that you have decided to raise your prices, how do you communicate that with your audience? This is the process I use.
- The Problem With Communicating Too Much At Once – There is only a limited amount of information that your audience can take in during any given interaction. Here is how I make sure I am not running them over with information so that they stay to the end and follow the call to action.
- I Read It So You Don't Have To – Art & Fear: Observations On the Perils (and Rewards) of Artmaking
Issue No. 19
- You Will Be Rewarded For Boldness – When we are lukewarm we are ignored. When we boldly state what we believe our audience is galvanized, which leads to more sales. step-by-step process on how to be bold that leads to sales.
- How To Come Up With A Compelling Freebie – Figuring out the right content to share in a freebie is hard. Here is a simple guide to create content that will draw people to your mailing list and add value to their life.
- What I Have Learned About Marketing From Online Dating – Online dating is a marketing exercise. You are marketing yourself! Here are 5 marketing lessons I have learned from online dating.
- How To Translate Goals Into A To-do List – It can be hard to chunk down your goal list into an actionable to-do list. Here is my process of moving from big goals to daily tasks.
Issue No. 18
- Personal With A Purpose – To build rapport with our audience we are told that we need to share stories from our personal lives. Here is how to do it profitably, without feeling like you are exposing yourself.
- Why it is important to hear NO – Hearing the word "no" is one of the scariest words for a small business owner to hear. In this article I teach you why it is good to hear no and how you can use that to make more sales.
- Demonstrate Your Expertise Without Creating New Content – The more useful we are to our audience, the stronger the connection and the more likely the sales. I show you how to create useful content for your website and newsletter without having to write new content.
- How To Get Useful Feedback – Not all feedback is useful feedback. I teach you how to get useful feedback from the right people.
- I Read It So You Don't Have To – How To Win Friends and Influence People
Issue No. 17
- Asking The Right Question – When you are closing a sale the right question can get your prospective client excited and the wrong question can confuse them. In this article I teach you how to ask the right question.
- How To Generate Content Ideas – Follow the steps in this article to generate ideas for over 85 articles or newsletter.
- But That's Not All – How to build excitement when making a sale by using just four words.
- I Read It So You Don't Have To – Grit: The Power of Passion and Perseverance.
Issue No. 16
- Why Are You Different? – More than likely there are others who have a similar offer to you. Learn how to stand out in a crowded market place.
- Pre-Transformational Language V. Post-Transformational Language – One of the biggest mistakes business owners make is in how they talk about their work. How to speak in your audience's language.
- Treat It Like A Dentist's Appointment – Ensure you do the most important task for your business every single week.
- I Read It So You Don't Have To – Nudge: Improving Decisions About Health, Wealth, and Happiness
Issue No. 15
- Writing A Compelling Close – How to use a simple storytelling technique to show your audience how much better their life can be after they work with you.
- The Acronym That All Small Business Owners Need To Know – The four-part formula that will shape every sales letter you write.
- Read Your Writing Out Loud – The easiest and quickest way to improve your writing.
- How To Get The Most Out Of A Conference – How to get the most out of your investment when attending a conference from both an education and business growth point of view.
- I Read It So You Don't Have To – The Power of Habit: Why We Do What We Do in Life and Business
Issue No. 14
- Marketing Is Not The Easy Button – How to ensure you are doing the right marketing tasks over and over again.
- Stop Using The Word Very – Eliminate the word "very" with these juice words to dramatically improve your writing.
- Clear Articulation Of Your Audience's Emotional Needs – Using your audience's emotions to sell.
- The Sales Letter I Wrote In One Sitting – The worksheet I fill out every time before I write sales copy.
- I Read It So You Don't Have To – Baron Letters
Issue No. 13
- What They Want And What They Need Are Not The Same Thing – We must know the difference between them to be successful marketers.
- Problem < Pain < Emotion – A step-by-step guide on how to find the powerful emotional language which will resonate with your audience based on the problems your offering solves.
- Feature < Benefit < Promise – A step-by-step guide to finding promise statements that sell based on the features of your offering.
- I Read It So You Don’t Have To – Traction: How Any Startup Can Achieve Explosive Customer Growth
Issue No. 12
- Overcoming Objections – A clear and systematic plan for understanding and overcoming your customer's objections.
- The Role Fear Plays In Your Audience's Objections – Understand how fear prevents your customers from buying and how you can overcome it.
- Don't Freak Out – What to do when everything doesn't go as planned.
- I Read It So You Don't Have To – Persuasive Copywriting: Using Psychology to Influence, Engage and Sell
Issue No. 11
- Distill Your Key Offering – Knowing exactly what you offer is the key to sales.
Something Interesting Happened To You Today* – How to capture stories from your daily life to write better sales copy.
- The Math Of Pricing – The surprising truth about raising your prices.
- Ready. Fire. Aim. – How to be a success without being the victim of perfectionism.
- I Read It So You Don't Have To – Intuition Pumps And Other Tools for Thinking
Issue No. 10
- Tell Them What You Felt – How to use emotions to create more compelling sales language.
- The Problems That Everyone Has – How to use the feelings of stress and overwhelm to sell any product or service.
- Naming Packages and Program Parts – How to come up with juicy names for your products and services.
- Using Mistakes To Our Advantage – How to turn your mistakes into lessons, success in the future, and sales now.
- I Read It So You Don't Have To – Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content
Issue No. 9
- Show Them The Cost Of Not Taking Action – How to use your audience not taking action as one of your most compelling selling points.
- Teaching The Same Lesson 5 Times – Not only can you teach your audience the same information over and over again, you must do it to increase sales.
- Business Websites – The only pages you must have on your business website.
- My Favorite Headline Templates – 45 of my favorite email subject line templates.
How To Perform Useful Assessments And Evaluations* – A step-by-step approach to learn from past efforts.
- I Read It So You Don't Have To – Sell Local, Think Global: 50 Innovative Ways to Make a Chunk of Change and Grow Your Business
Issue No. 8
- How I Write Sales Emails – This is a very special issue where I share 20 sales emails, explain why I wrote what I wrote and how you can implement the ideas in your own emails.
Issue No. 7
- The Power Of Real Scarcity And Real Discounts – How to use scarcity and discounts to increase sales.
- You Are Good At Sales Conversations – Use the skills you already possess to conduct successful sales conversations.
- Creating Clear Boundaries And Customer Expectations – How to make sure you are on the same page as your clients and customers. How to make sure they don't take advantage of you.
- Technology That Will Make Your Business Life Easier – Simple and inexpensive technology which will make your business life easier.
- How I Write – The step-by-step process of how I write content
- I Read It So You Don't Have To – The Purpose Economy: How Your Desire for Impact, Personal Growth and Community Is Changing the World
Issue No. 6
- Using HTML Links In Your Copy – How to use links in your emails.
One (& Only One) Call To Action* – How to write a call to action that doesn't confuse your reader.
- Make Them Apply To Work With You – How having them apply to work for you can increase the value of your offering.
- How To Create Content – How I come up with ideas for my content.
- How I Start And End My Day – Simple steps at the beginning and end of the day to increase your productivity
- How To Create A Great Presentation – How to structure and write a presentation that is educational and sells.
Issue No. 5
- Your Audience Isn't As Smart As You Think – Overestimating your audience's understanding can hurt your sales.
- Apples To Oranges Price Comparison – A simple comparison to add to your sales copy to show how valuable your offer really is.
- How To Create A Plan – A step-by-step process to creating an effective actionable plan.
- I Read It So You Don't Have To – To Sell Is Human: The Surprising Truth About Moving Others
Issue No. 4
- Give Them What To Do - Sell Them How To Do It – How to educate your audience in a way that leads to sales.
- You Should Raise Your Prices – How raising your prices increases your income in unexpected ways
- How I Create And Manage My To-do List – How I create and manage my to-do list which increases my productivity.
- How To Decide How Much Time You Want To Give Away – How to give you time and talent in a way that serves others without undermining your business.
Issue No. 3
- How You Should Be Spending Your Time When Doing Marketing And Sales – Most people spend time on the wrong marketing task, this is how I decide what I am going to spend my time on.
- Stop Doing Everything! – Doing less can make you more productive.
- Coming Up With The Right Words For Sales Copy – A simple process to come up with a full list of vocabulary for your products and services that you can use over and over again in your marketing.
- I Read It So You Don't Have To – Jeffrey Gitomer's 21.5 Unbreakable Laws of Selling: Proven Actions You Must Take to Make Easier, Faster, Bigger Sales...Now and Forever
Issue No. 2
- How I Use Stories In Sales Letters – Storytelling is a compelling way to sell. This is how I do it.
- Stop Talking About Yourself – When you talk less about yourself and more about your audience you sell more.
- How I Manage My Time – Tips and tools for getting more done in less time.
- I Read It So You Don't Have To – To Sell Is Human: The Surprising Truth About Moving Others
Issue No. 1
- 20 Minutes Of Work Turned A $1200 Sale Into A $6000 Sale – A technique I use every time I sell a product which has more than tripled my sales.
- How I Manage My Inbox – How to control your inbox and not have it control you.
- Before We Begin – How to use a simple phrase to transform the way you are heard.
- I Love It When People Send Me Hate Mail! – How I use nasty emails to my advantage and increase my sales.
- I Read It So You Don't Have To – Free: The Future of a Radical Price
You can get your set here: https://tools.tappingqanda.com/howibuiltmypractice
